LRE Blog

Blog contributions are provided exclusively from Luxury Real Estate members throughout the world.

By Michael Edlund

LuxuryRealEstate.com is the #1 place to go to find a multimillion-dollar luxury property on the Internet. But we also allow our members to put the entire Luxury Real Estate collection of tens of thousands of listings on their own website and make them searchable right there, in a way that you control. Instead of potentially losing a valued client to another broker, you gain the referral fee and retain the client’s business.

This is the LRE Global Broker Reciprocity, and it comes in two flavors: generic and custom.

Generic is included with Luxury Real Estate membership, and has a set template that looks the same on every site. Custom reciprocity has an additional fee but is customized to blend in with the design of each website so that it gives a more consistent user experience for customers.

Examples of custom reciprocities:
www.miamirealestate.com/listings/global_property_search
www.ewingandclark.com/properties/global_property_search

If you haven’t put the LuxuryRealEstate.com listing search on your website, send an email to reciprocity (at) luxuryrealestate.com to learn more.


Editor’s Note:
Michael Edlund is the Director of Technology with Luxury Real Estate. He is in charge of all of Luxury Real Estate’s Web projects, including website creation, software updates and implementation, and much more. You should definitely take advantage of this great opportunity to give people more reasons to visit your site and to potentially gain more referrals. Check it out! The photo of the bee and the flower is from www.flickr.com/photos/chefranden/199057327 and it is the copyright of chefranden.

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Comments

  1. Jim Walberg about 21 hours later:
    Hello Michael, Your comments touched a cord in me today. A "virus" to be shared within our real estate community is one of unconditional sharing - sharing with no expectation of anything in return. The power of cross-pollenization was revealed to me over 20 years ago with a story about a farmer in Iowa that consistently won the blue ribbon for his corn at the State Fair. At the conclusion of each State Fair he would back up his stack-bed truck and hand out 50 pound sacks of his prize corn seed to any farmer that wanted it - for free!!! He was always asked as to why he would do such a thing, because it didn't make sense that he would want other farmers around him to maybe compete for the prize he had won each year now that they had his corn seed. His answer was always the same. He asked the person with the question if they had ever heard of cross-pollenization. He said bees have no concept of property lines. And, if the corn all around his farm did not have the best possible corn, the bees would pollenate his corn with inferior pollen and bring the quality of his corn down. So, it was in his best interest to have all of his fellow farmers have the highest quality of corn possible because it helped his corn stay GREAT! This is a lesson I have never forgotten. Anyone of my "competitors" in real estate can come to my office and copy any of our systems or marketing tools and use them - for free. It only keeps all of our "corn" at the highest possible levels of quality. Thanks again for the reminder of the benefit of cross-pollenization. Until next time...Jim
  2. Suite Frankfurt over 3 years later:
    Great Post! Is this blog updated regularly? I’ll bookmark this site so I can get the best plumber in my place. Thank you.

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