Luxury Real Estate

Courtesy of Trent Blizzard, Founder of Blizzard Internet Marketing

A basic element of a good online marketing campaign is the press release. No matter how small you are, your online presence WILL improve from one online press release per year.

Press releases offer several benefits:

• Home Run potential: A home run happens occasionally when major media picks up something and it takes on a life of its own.
• Improved Search Engine Presence: A regular press release increases your online footprint. Kind of like vitamins.
• Direct Traffic: A press release typically generate some online interest and traffic, depending on how much attention it catches.

It may take some brainstorming, but you should be able to come up with something newsworthy once a year. Two tried and true press releases are:

• The announce of the opening of the season with new rates or amenities
• The promotion of a special luxury package – something unique and with a catchy title

The best and easiest way to get your press release out there is to use PRweb.com which charge $80 to $360 per release. If you took the time to write a good release, the $140 or $200 package they offer is an appropriate choice.

In the face of how easy it is to create and submit a press release, a positive return on investment is assured.