Luxury Real Estate

Courtesy of Jeff Rupp of Hill & Co. Real Estate

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"The Power of Print"

11 compelling reason why you should advertise in magazines:

1. Magazine readership has grown over the past five years. (Source: MRI)
2. Average paid subscriptions reached nearly 300 million in 2009.
   (Source: MPA estimates based on ABC first and second half 2009 data)
3. 4 out of 5 adults read magazines. (Source: MRI)
4. Magazines deliver more ad impressions than TV or Web in half-hour period. (Source: McPheters & Company)
5. Magazine readership in the 18 to 34 segment is growing. (Source: MRI)
6. Since Facebook was founded, magazines gained more than one million young adult readers. (Source: MRI)
7. The average reader spends 43 minutes reading each issue. (Source: MRI)
8. Magazines are the No. 1 medium of engagement – across all dimensions measured. Simmons' Multi-Media Engagement Study find magazines continue to score significantly higher than TV or the Internet in ad receptivity and all of the other engagement dimensions, including "trustworthy" and "inspirational." (Source: Simmons Multi-Media Engagement Study)
9. Magazines and magazine ads garner the most attention: BIGresearch studies show that when consumers read magazines they are much less likely to engage with other media or to take part in non-media activities compared to the users of TV, radio or the Internet. (Source: BIGresearch Simultaneous Media Usage Study)
10. Magazines outperform other media in driving positive shifts in purchase consideration/intent. (Source: Dynamic Logic)
11. Magazines rank No. 1 at influencing consumers to start a search online – higher than newer media options. (Source: BIGresearch Simultaneous Media Usage Study)

For more information on "The Power of Print" view the website: http://powerofmagazines.com/index.html:

By Robert Lockard

In the winter 2009 issue of LuxuryRealEstate.com Magazine (this link will start working in December 2008 when the magazine is published) I wrote an article entitled “Seeing Green: Living eco-friendly without sacrificing luxury.” In that article I mentioned a number of links and resources awaiting readers online. As promised, here they are! Check out the following Web sites for valuable information on what you can do today to start enjoying the benefits of “green” homes. In addition, I included links to the personal blogs/sites of the five Luxury Real Estate members and Eco-Brokers who I interviewed for this article. They were very helpful in the writing process and I’m sure you’ll find them to be extremely helpful in the home buying and selling process:

“Green” Organizations and Resources
www.buildinggreen.com: An independent publishing company focused on “green” building materials and methods.

www.builditgreen.org: A nonprofit dedicated to promoting “green” building in California by providing education, professional directories and more.

www.builtgreen.net: The Built Green™ logo signifies a property meets rigorous “green” standards. Based in Western Washington.

www.earthcrafthouse.com: Founded in 1999, EarthCraft House™ certifies new homes in Georgia, Alabama, South Carolina and Virginia as “green” based upon high standards.

www.greenhomeguide.org: Sponsored by the U.S. Green Building Council, this site offers a variety of resources for “greening” your home.

www.lowimpactliving.com: A tool for setting realistic goals based on your budget, location and other factors.

www.nahb.org: Formed in 1942, the National Association of Home Builders provides in-depth data on housing trends, including “green” homes.

www.southeastgreen.com: A user-friendly directory of businesses offering “green” products and services in the Southeast United States.

www.usgbc.org: Official site of the U.S. Green Building Council, a nonprofit composed of leaders from every sector of the building industry, which provides LEED™ standards for homes, businesses and more.



Blogs/Personal “Green” Sites:
www.cottenalston.com (Cotten Alston’s personal site)

www.roseannblacher.com (Roseann Blacher’s personal site)

http://maringreenrealestate.blogspot.com (Jonathan Marks’ blog, the only “green” blog in Marin County)

www.thebuckheadblog.com (Carson Matthews’ blog)

http://welcomehomegreen.typepad.com (Hannah Tai’s blog)

By Brian Langhorst

Who’s Who in Luxury Real Estate, a worldwide membership organization, publishes LuxuryRealEstate.com Magazine as an additional advertising opportunity for our invitation-only membership. This industry-leading magazine can be seen in over 40 countries around the world as well as in luxury service providers, storefronts, spas and boutiques throughout the United States. Our next issue will be for winter of 2009.

I highly recommend advertising in this dynamic marketing piece as an effective way to reach high-net-worth investors and buyers through both online and print advertising. We continue to see print advertising driving Web traffic!

The reservation deadline to advertise is: September 26th.

Materials are due by: October 1st.

Please contact me with any questions on how you can reach our high-net-worth audience through membership: BLanghorst (at) LuxuryRealEstate.com


Editor’s Note:
Brian Langhorst is LuxuryRealEstate.com’s Membership Manager. He meets members’ unique needs through the dynamic services LuxuryRealEstate.com provides. As the author of the “green” homes editorial and the City Spotlight on Nassau, Bahamas in the winter 2009 issue of LuxuryRealEstate.com Magazine, I can vouch for the quality of this publication. We publish the magazine in print and online to reach a broad audience. Don’t miss out!

By Brian Langhorst

I have heard many times over that print is dead, but this is false information! Whoever is saying this does not know the audience for luxury homes and their habits. Yes, people look to the Internet for information and, according to a National Association of REALTORS® survey, over 80% of home seekers are starting their search online for real estate.

The main question we should think about is how do they know where to look for real estate online? The answer is print!

I had a very interesting conversation yesterday with Victor Lund, co-Founder of the WAV Group. He said that the typical consumer segment of the luxury property market still looks through newspapers, magazines, and other print media for news and information. Customers need guidance and print provides this guidance to learn more about real-estate opportunities on the Internet. With a proper call to action this high-net-worth audience will be driven to your website through your print advertising campaign.

I look forward to your replies. Let me know how we can help you create targeted print ads to drive more traffic to your website.


Editor’s Note:
Brian Langhorst is LuxuryRealEstate.com’s Membership Manager. He meets members’ unique needs through the dynamic services LuxuryRealEstate.com provides. Victor Lund was so kind and helpful when he came to the Luxury Real Estate headquarters here in Seattle. He had a lot to share about our Web site, which is the most-viewed luxury real estate site in the world, and many other topics like the one Brian just discussed. It’s always nice to meet nice geniuses and well-grounded visionaries. The photo above is from www.flickr.com/photos/joebeone/2528716096 and it is the copyright of joebeone.

By Courtney Jackson

Make sure to check out our latest Wall Street Journal ad. It hit newsstands on Friday, Aug. 1, 2008! If you weren't able to pick up a copy you can view it online.

Editor’s Note:
Courtney Jackson is the Print Director for LuxuryRealEstate.com. She works closely with The Wall Street Journal, Unique Homes and a variety of other publications to help luxury brokers gain domestic and international exposure for their properties. Print and online advertising go great together. They both have certain weaknesses and strengths that can be overcome by using both in moderation. Keep taking advantage of this great offer through LuxuryRealEstate.com!

By Courtney Jackson

The summer 2008 issue of LuxuryRealEstate.com Magazine was just released. Be sure to pick up a copy or view it online.

Editor’s Note:
Courtney Jackson is the Print Director for LuxuryRealEstate.com. She works closely with The Wall Street Journal, Unique Homes and a variety of other publications to help luxury brokers gain domestic and international exposure for their properties. It’s funny, but I just read in another website, called Asiaing.com, that LuxuryRealEstate.com Magazine came out today. Very cool!

By Janice Ridge

Don’t miss the opportunity to advertise in the August 1 issue of The Wall Street Journal! Here’s what other LuxuryRealEstate.com members are saying about the results from advertising in the Journal:

I received two calls from my ad in Luxury Real Estate’s June 27th Wall Street Journal ad. They were both within one week of when the ad ran. One from Arizona and one from Northern California. Both are genuinely interested and are planning to come down to visit.
Trudy Stambook, Centre City Properties
San Diego, CA

Editor’s Note:
As the Director of Membership at LuxuryRealEstate.com, and herself a licensed REALTOR®, Janice Ridge is devoted to coordinating the efforts of all of the LuxuryRealEstate.com Membership and Account Managers, so that each of our members is given superior service. Print is definitely not dead, and it’s actually a very useful way to reach target audiences. Plus, every Wall Street Journal ad we run is also posted online so it’s doubly useful. Check it out!

By Brian Langhorst

The luxury real estate market place is filled with various companies with very strong branding messages for the corporation. What are you as an agent doing to stand out from the other competing agents in your own company?

Editor’s Note:
Brian Langhorst is LuxuryRealEstate.com’s Membership Manager. He meets members’ unique needs through the dynamic services LuxuryRealEstate.com provides. Short and sweet – just the way I like blog entries! LuxuryRealEstate.com can help you stand out with print and online advertisements in The Wall Street Journal, LuxuryRealEstate.com Magazine and more. The above picture is from www.flickr.com/photos/vieuxbandit/499540173 and is the copyright of vieux bandit.

By Courtney Jackson

Our latest ad in The Wall Street Journal hit newsstands today. If you aren't able to pick up a copy of this issue, you can view the ad in color at www.luxuryrealestate.com/wsj.

Editor’s Note:
Courtney Jackson is the Print Director for LuxuryRealEstate.com. She works closely with The Wall Street Journal, Unique Homes and a variety of other publications to help luxury brokers gain domestic and international exposure for their properties. Don’t forget to advertise in print as well as online. Publications like The Wall Street Journal are great for reaching specific audiences as well as online readers. Check it out!