Luxury Real Estate

By Christine Watson
From her blog: Hide Your Personals! Protecting your privacy when selling your home!

Putting your luxury home on the market poses two very personal concerns:

1. Invasion of privacy: that your personal life will be on show;
2. Theft: your personal effects are prey to any “prospective” buyers

De-clutter your property before placing it on the market: this is my first piece of advice for those vendors concerned with their privacy being publicised to the world.

To some it means removing everything from bench tops, cupboards and shelves and to others it means keeping the home clean, neat and tidy. But how do you protect your privacy and hide your personal items?

Your home generally depicts your personal life, showing your taste in furnishings, colours, art, antiques and family photographs. Is opening your home to the public an invasion of your privacy? Absolutely!

 

The experience of Marquette Turner Luxury Homes shows that people buy the home that “ticks most of the boxes”. When selling your home, you should take the distractions away so the buyer can concentrate solely on looking at your home.

Furthermore, we are not great advocates of open inspections in a troubled market and it is important to appreciate that household-contents insurance does not cover the loss of personal effects during a viewing of a property. Remove the opportunity for theft and protect yourself as if you were a celebrity like Nicole Kidman, Tom Cruise or Hugh Jackman.

Selling your home can be stressful enough without the concern that someone is taking an interest in your personal life and possessions.

Marquette Turner Luxury Homes we will not allow anyone to view your home without showing their photo identification. If someone objects they are not respecting your home and are not serious about buying the property. Only a luxury agency can truly protect your privacy.


Editor’s Note:
Christine Watson is a Director of Marquette Turner Luxury Homes, a member of Luxury Real Estate in East Sydney, New South Wales, Australia. Founded on Australia Day 2007 by Michael Marquette and Simon Turner, Marquette Turner is a property consultancy company covering the Australian states of New South Wales and Victoria. Along with Marquette and Turner, now we have a new blogger providing excellent content for the Luxury Real Estate Blog. Wonderful! Thank you very much for the excellent advice, Christine. Don’t forget that both sellers and real-estate agents are at risk at open houses, so it’s best to be as safe as possible. The photo above is from www.flickr.com/photos/jef/1526987585 and it is the copyright of Jef Poskanzer.

By Jim Walberg

From his blog: Economic Meltdown Causes Fear In East Bay Real Estate Community!

No matter how positive and resilient one is, we are in stormy economic times! However, opportunities abound in the midst of this economic hurricane!

I was chatting with my friend, Bob Waun – president of Vacation Finance, which is headquartered in Michigan – about the financial meltdown going on in the credit markets and the stock markets. He asked if I was afraid for what is next for our real estate businesses in the Bay Area and the Caribbean. I told him, “Nah… we are still having the time of our life!” The mantra of a sailor is…, “Do not be fearful!” And, the definition of FEAR is False Evidence Appearing Real! If you didn’t know, my favorite condition in sailing is with the gunnels (side rails on each side of the boat) in the water and salt water spraying all over me. You can’t imagine the big grin on my face while I am sailing in those conditions. However, it is not the time for the faint of heart if you are a sailor in stormy seas. It is the time when experience pays off.

Both our Bay Area and Caribbean real estate businesses are thriving… however, it is taking all hands on deck to pull it off. We are blessed with a great team who only look at the glass half full, and are committed to creating a GREAT experience for our customers. Many of our competitors are running down to Starbucks talking about how the sky is falling. The vacuum they are leaving within our real estate community is amazing, and whoever fills that void today will have a larger market share when the market shifts again – which it will. In order to make it through these tough financial times we all need to work together, side by side, realizing storms don’t last forever. At the end of Bob’s and my conversation, he left me with these thoughts:

Faith, beliefs and conviction can be fickle friends when they are tested by panicked masses. “The end is near!” seems to be the chant of the crowd across the world today. But what of substance has changed within our global economy. Did a world of Fathers change their commitment to feed and clothe their children? Did Mothers decide that the generic brand cereal would be fine in mass? Did we stop wanting nice things and suddenly over the weekend decide to settle for less? What is the shift that causes such a panicked response? What fundamental changes are causing us to doubt the future? Purely fear of what “MIGHT” change. Does that sound rational to you?

Historians and economists can attest that humans don’t always act rationally en masse, but as individuals we can still choose to be rational – to act out of faith and conviction, not panic. ”Looking back on it, I was a trader in the pits of the S&P in 1987. It was the most exciting and profitable stock market opportunity of my lifetime,” a friend told me today… Did he notice it at the time? No. He said he was scared to death, but he kept at his work of trading stocks in the best way he could. Life is clearer in the rearview mirror. Regret is more painful than overcoming fear…

In a storm, it is not time for people to jump ship and swim to safety. A storm is the time for experienced sailors to do their work and sail through it. It doesn’t mean we are not afraid. However, it does require us to not panic – which could cause our ship to go down. I promise we will all will make it through this economic mess. We may get wet and a bit wind-blown, but working together, we will get to a safe harbor and live to see another day when we will look back and tell the stories of how we made it through the storms of 2008 and 2009. Contact me today if you would like some help through your storm. Until next time… fair winds!!!


Editor’s Note:
Jim Walberg is the co-Broker/Owner of The Bay Area Team, the most-successful team at Keller Williams Realty-Danville. He is also a member of the global Luxury Real Estate network. Jim is an exceptional blogger, as you can see by visiting his blogs, East Bay Real Estate and Caribbean Islands Realty, and reading his great blog entries like the one above. He is the master of fractionals and other luxury homes in the Bay Area and the Caribbean, and he always has a lot of great opportunities to share. Such wonderful words of hope! Thank you, Jim, for your marvelous understanding of what is really happening in today’s market. People are filled with great fear at the moment and it’s hard to know what to do when we’re in the middle of so many crashing waves. I trust that wisdom and goodness will lead us to prevail over these hard times. I hope that we will all be wiser about who we put our faith in after we come through this. I am in total agreement with Jim that this is no time to panic or jump ship. Let us return to honesty and kindness, for it appears to me that this crisis was brought on by the dishonesty and selfishness of a few. Now people don’t know who to trust. I hope we will all be trustworthy and good, like I know Jim is.

By Jim Walberg
From his blog: Fannie Mae & Freddie Mac Bailed Out Today! Boom Or Bust?

“The Feds took over Fannie Mae and Feddy Mac today! Time will tell what happens next for East Bay Real Estate consumers and who will pay the bill, says Jim Walberg.

The Federal Government made their historic announcement today – a Federal bailout of Fannie Mae and Freddie Mac could not wait another day! The straw that broke the camel’s back was the liquidity condition of both of these mammoth financial entities. It is frightening to imagine that both of these companies own or guarantee about $5 TRILLION in home loans – about half of all the nation’s total home loans! And, we need to be reminded about my phrase, “Do not be fearful!” – False Evidence Appearing Real!

The plan that was announced today by Treasury Secretary Henry Paulson and James Lockhart, director of the Federal Housing Finance Agency, places the two companies into a “conservatorship” to be run by the Federal Housing Finance Agency. Under conservatorship, the government would temporarily run Fannie and Freddie until they are on stronger footing. “A failure of Fannie and Freddie would affect the ability of Americans to get home loans, auto loans and other consumer credit and business finance. And a failure would be harmful to economic growth and job creation,” Paulson said at a news conference today in Washington. With this bailout, the Feds have now made $200 BILLION available to them to shore up their liquidity issues. Again, this money is coming from the United States as an addition to the national debt.

The role of these two financial institutions is to buy mortgage loans from banks and package those loans into securities that they either hold or sell to U.S. and foreign investors. This allows national banks like Wells Fargo Bank and Bank of America to make more loans. The problem affecting the mortgage meltdown has hit Fannie Mae and Freddie Mac VERY hard! The past 12 months have seen an alarming number of their loans started going into default, emptying out the companies’ financial reserves and sending ice through the veins of the credit markets around the world. Costs have skyrocketed and the Feds could not wait another day by placing them into a conservatorship. The Treasury Department is now guaranteeing the solvency of these two lenders. That means that YOU and I are the ones guaranteeing the loans because more money is just going to be printed to bail them out.

With this bailout, mortgage rates on conventional, 30-year fixed-rate loans are expected to fall by the end of September. If the mortgage interest rate falls for home loans, it should attract more buyers into the market, which would then have a positive effect on home prices. However, Greg McBride, a senior financial analyst at Bankrate.com, did say, “Continued investor wariness and a depreciating housing market may keep rates from dropping. We are not looking at sunshine and daffodils in the housing market anytime soon.”

Paulson stressed that both Fannie and Freddie are still in business and will have a new management team. Freddie CEO Richard Syron and Fannie CEO Daniel Mudd will no longer run the companies, with the FHFA taking over control of their boards. Syron and Mudd will be replaced by two market veterans with the job of restoring the mortgage agencies to a profitable condition. Herb Allison, the former chairman and CEO of pension provider TIAA-CREF, will head Fannie Mae. Allison formerly served as president of Merrill Lynch. David Moffett, who served as vice chairman and chief financial officer of U.S. Bancorp until early 2007 and then joined the Carlyle Group private-equity firm as a senior adviser, will take over Freddie Mac.


Federal Reserve Chairman Ben Bernanke, who led the efforts to help get the U.S. housing market and the broader economy back on track, applauded the decision by Lockhart and Paulson. “These necessary steps will help to strengthen the U.S. housing market and promote stability in our financial markets,” Bernanke said in a statement. The real test will come when financial markets around the world open Monday. Pimco’s Bill Gross, a widely followed bond fund manager, said that the Freddie-Fannie plan was the right move. “This is a significant step and almost exactly what we had hoped for,” Gross told CNNMoney.com Sunday.

Time is always the judge of any decision, especially one of this magnitude. I am not a fan of ever increasing our national debt. Today it is already staggering without the additional billions required to support this bailout. Still, the rescue of Fannie and Freddie may go a long way towards bringing stability to the housing market while making it easier for consumers to obtain affordable mortgages. We will see. I look forward to your comments.


Editor’s Note:
Jim Walberg is the co-Broker/Owner of The Bay Area Team, the most-successful team at Keller Williams Realty-Danville. He is also a member of the global LuxuryRealEstate.com network. Jim is an exceptional blogger, as you can see by visiting his blogs, East Bay Real Estate and Caribbean Islands Realty, and reading his great blog entries like the one above. He is the master of fractionals and other luxury homes in the Bay Area and the Caribbean, and he always has a lot of great opportunities to share. This is a pretty scary time. It’s disappointing to see that things became so tough for these two institutions that they were unable to survive without government help. This definitely deserves some close scrutiny, and I hope that things will turn out all right in the end.

By Robert Lockard

I recently finished writing an interesting article for the winter 2009 issue of LuxuryRealEstate.com Magazine. The article is on “green” homes, and it was a challenge to write, mainly because I have a number of concerns about the current global-warming scare. I was able to find a lot of good in “green” homes, especially their energy savings and positive health effects on residents. I shied away from discussing their environmental effects, since I am unconvinced that they will have any real ones, and saying that they will might give people a false sense of security.

To be sure, I am all for conservation and avoiding the waste or misuse of our resources. But something is very wrong with the current debate, or lack thereof, on global warming. I bring this up, not only because of my magazine article, but also because I read a very informative article entitled “Hot air over global warming” by Jerome Delvin in The Seattle Post-Intelligencer this morning. I highly recommend checking it out.

As I noted in the Editor’s Note of a July 31, 2008 post to the Luxury Real Estate Blog by Jean-Yves Piton entitled “Green luxury real estate,” many climatologists and other scientists are speaking out about the fallacy of manmade global warming. You can find a great deal of accurate information from top scientists who spoke at the 2008 International Conference on Climate Change. It is clear that the Earth’s atmosphere is warming, but there is actually little evidence to suggest that human activity is the main cause.

The data simply does not support the idea that the Earth’s temperature has increased at a steady pace along with the increase in carbon emissions during the past century or so. In fact, in the 1970s global cooling was touted as a major problem facing the world, not global warming. The fact that there was cooling going on during a period of steadily increasing carbon emissions seems to point to the fact that the relationship between manmade greenhouse gases and the temperature of the atmosphere is much more complex than we’re being told.

I believe that regular people can make a difference in the world, often by raising strong families and focusing on the most important things in life. However, it seems to me like this good idea (one person being able to have a positive effect on the world) has been twisted and used inappropriately when it comes to global warming in order to take advantage of well-intentioned people.

I often feel barraged with messages saying that I need to be more responsible and consume less in order to lessen my “carbon footprint” on the environment. I am wary of the rationale behind this argument for a number of reasons. There is little evidence that paying money to plant trees or somehow offset our emissions has a significant effect on the environment. In fact, an interesting study in Reportonbusiness.com found that our return on investment from putting money into the fight against global warming is so low that it’s really not even worth it. The fact is that, despite good intentions, one person, or even 6 billion people, can’t make much of a difference when it comes to global warming.

Returning to the “green” article I wrote, I tried to focus on “green” homes from the perspective of why a person would choose to purchase one. After all, they are more expensive to build, so there must be a promise of future rewards rather than a vague promise of being better for the environment. “Green” homes appear to be very sound investments because they cost less to maintain, contain fewer toxic materials and thus promote the financial and physical health of their inhabitants. I believe that “green” homes can be very good. But I do not think that they are good simply because they have some sort of positive effect on the environment that is, in reality, overrated and insignificant.

I have much more to say on this topic, but I’m afraid I just don’t have time to cover everything. I apologize if I have offended you. I am very passionate when I see injustice, and I wish to put an end to it. I think we need much more information before making changes that might have little or no effect on the problem we think we’re solving.


Editor’s Note:
Robert Lockard is the Public Relations & Media Specialist with Luxury Real Estate. I am Robert. I create all of Luxury Real Estate’s newsletters, write the editorials in LuxuryRealEstate.com Magazine and much more. If you disagree with me, I encourage you to look closely at the data before posting comments. I enjoy healthy discussions in search of truth, but I do not approve of name calling or unkindness. I just posted a blog entry by Simon Turner on Google Maps and “green” luxury homes. I don’t mean any disrespect to him by posting this blog entry. As I mentioned above, I think that there is a lot of good in “green” homes, but I just don’t think that they will make any difference on the environment. Update: This blog entry has been updated to remove two paragraphs.

By Yvonne Harvey

LuxuryRealEstate.com is planning a post-conference networking trip to New York for those attending the 13th Annual Luxury Real Estate Fall Conference, October 11-14, 2008. This trip is not just any networking trip … oh no. We have added some great entertainment!

Of my years in event planning, one of my most memorable trips was to New York City. Since the group I was taking included sports advertisers and die-hard Seattle Mariners fans, we went to Yankee Stadium to see the Mariners womp the Yankees! Hopefully there aren’t too many Yankee fans out there!

I decided in their trip package to add a Broadway musical … Tarzan. I got everyone together to go to the play, and I felt it was like pulling teeth from some of these sports fanatics to go to a musical. It never came to mind that it may not be cool to see a musical! So picture this, as we are leaving the play, I have all these people saying this was the highlight of the whole trip! Well hello! I’m guessing it’s cool now!

That’s why it wasn’t even a second thought … I had to add a Broadway musical into the post trip to New York, October 14-16, 2008. The play is Billy Elliot and it is getting RAVE reviews! An unprecedented smash in the West End, where it has won 9 Best Musical awards, broken U.K. box office records and continues to sell out nightly. Among the creative team is the music legend Elton John. You will not want to miss this play!

To confirm your participation, please contact Luxury Real Estate at 1.800.488.4066. Join us!


Editor’s Note:
Yvonne Harvey is the Events Coordinator for Luxury Real Estate. So when you come and enjoy the wonderful presentations, discussions and networking opportunities at Luxury Real Estate conferences, you know who to thank. You definitely don’t want to miss out on the Fall Conference or the networking trip.

By Robert Lockard

A while ago I stepped back from writing about luxury real estate to discuss a terribly destructive force that threatens to destroy families and make people miserable: debt. I would like to discuss something that I find to be just as dangerous as addiction to debt – the illogically high cost of earning a college degree.

I read a potentially explosive story on CNN yesterday about a bubble in the cost of higher education that makes the real-estate bubble or the tech crash in 2000 look tame in comparison.

I’d like to start by talking about my experience in college. When I attended college not too long ago, tuition and book costs were already getting out of hand, although they were manageable. I attended a community college in Washington state for my first two years to obtain my Associate’s degree. I had hoped to transfer to the University of Washington to complete my Bachelor of Arts in Communications, but the cost was prohibitive and, even though I graduated with honors and on the Dean’s list, I still had to wait a long time to enter that college.

Instead, I decided to accept a scholarship at Brigham Young University in Provo, Utah and that turned out to be a very smart decision. In addition to the positive environment that beautiful campus offered, the cost of attending there was relatively low compared to my other options and I was able to pay for my entire education without going into hardly any debt. I am one of nine children, and my parents wisely told me that I would have to find a way to pay for my education by myself. Through a great deal of hard work and tight budgeting, I made it through without having to burden my family members.

During my time in college, I kept my mind focused on why I was there. I wasn’t there to waste time or take frivolous classes; I was there to finish my degree as quickly and as meaningfully as possible so that I could put my skills to use. I am grateful for the opportunities my college degree has opened for me. However, education costs are rising so fast that there might not be much reason for people to attend college in the future.

I would probably be sympathetic to colleges if the reason for the rise in education costs was because they were improving their education techniques or doing other things that would warrant such cost increases. But the truth is that this is not the case. Many colleges are increasing tuition costs for no other reason than because they want more students to apply. It seems to defy logic, but it’s true. Colleges appear to be playing a game that they will eventually lose. When they raise prices, people assume that they must have done so because they are more prestigious or offer better learning opportunities and so the colleges usually receive an increase in applications. This pattern cannot last forever.


Education is extremely important. It allows people to rise from humble circumstances and it also helps them make informed decisions about where they want to go in life. By making education worthless, colleges are doing a great disservice to their students. By worthless, I mean that the cost far exceeds the rewards. Greater cost does not always mean greater return on investment.

Increases in healthcare, energy and real-estate costs don’t even come close to touching the rise in education costs, as you can see in the graph in the CNN article. Knowledge is power, and if the cost of education becomes so high that that the benefits of earning it become small in comparison then we will be in big trouble. I am not suggesting that college degrees be easier to obtain or that unqualified people should receive an education without working hard. I am suggesting that colleges are in danger. They spend much of their increasing amount of money on frivolous amenities that do not improve their educational services or make their students’ diplomas any more valuable. Posh restaurants, nicer dorms and other foolish perks are unimportant for students who are simply hoping to receive the education they need to progress in life.

At some point people are going to realize that an education is not worth living under such an extreme amount of debt to obtain. When that day comes and colleges must cut their tuitions drastically, many cherished institutions will most certainly be unable to cope with this dramatic shift and they will come crashing down. Destroyed by their own pride and haughtiness. They will discover that they have spent their money on things that have no value and they are unable to offer students what they promised: an honest education.

I dislike focusing on something so negative as this, but I think it deserves special attention. Thank you very much for your comments. Feel free to let me know what you think of the state of higher education.


Editor’s Note:
Robert Lockard is the Public Relations & Media Specialist with LuxuryRealEstate.com. I am Robert. I create all of Luxury Real Estate’s newsletters, write the editorials in LuxuryRealEstate.com Magazine and much more. I apologize again for sounding so negative. I am a very hopeful person and I trust that things will turn out right in the end. The photo of the bleeding wallet is from www.flickr.com/photos/adobemac/161319144 and it is the copyright of adobemac. The photo of the door is from www.flickr.com/photos/ben-zvan-photography/468487548 and it is the copyright of Ben Zvan.

By Michael Marquette
From his blog: View from the Bridge: Michael Marquette’s comments to the Australian Financial Review

Homeowners and investors have welcomed suggestions that the Reserve Bank of Australia will cut interest rates this year, but will the banks pass the rate cuts onto borrowers?

Prime Minister Kevin Rudd has told Australians to change banks if they fail to pass on rate reductions. The banks have had no problem increasing rates to levels higher than official rate increases and have even increased rates despite the Reserve Bank keeping them on hold.

In an interview with The Australian Financial Review last week I was asked what it would take to restore confidence in the market. I expect buyers to remain cautious until the banks show that any rate reductions will be passed on. I believe a rate cut of around 1 percent is needed to restore buyer confidence as I’m hearing increasingly that buyers and vendors are skeptical that banks will pass on the rate cuts. A reduction of 100 basis points will result in the market reacting in a positive way, even half a percent will be looked on cautiously.

So the question is buy now or wait? The answer is simple. There are some fantastic buys in the luxury market at the moment and this will continue for the foreseeable future. As the stock market wobbles, dividends decrease and share prices drop bricks and mortar will become a major focus for many investors.

If you find the right luxury property at the right price and choose the right lender, your decision is an easy one to make. My only advice is to ensure sure that you keep your lender honest, and if “changing banks,” as PM Rudd suggests, make sure you are aware of all fees and costs that may apply.


Editor’s Note:
Michael Marquette is the co-Founder and Director of Marquette Turner Luxury Homes in East Sydney, New South Wales, Australia. Founded on Australia Day 2007 by Marquette and Simon Turner, Marquette Turner is a property consultancy company covering the Australian states of New South Wales and Victoria. Marquette has a background in medicine and a large retail and wholesale business. When banks charge unfair fees for their services, they are not building good relationships of trust with potential clients. I prefer kindness and openness when working with people. Thanks for the insightful blog entry, Michael! The photo of the Australian dollar coins is from www.flickr.com/photos/astro-dudes/913087028 and it is the copyright of Claire L. Evans.

By Michael Edlund

The Luxury Lounge is an exciting project we’ve been busy working on over here at Luxury Real Estate.

The Luxury Lounge is a gated social-networking community for professionals within the LuxuryRealEstate.com affiliate network to make connections with quality peers all over the world. Initially, you will be able to search and connect to people, send private messages and write public comments to others, write and comment on blog posts and discuss topics in forums.

We’ve also implemented online purchasing of Luxury Real Estate conference tickets and the Luxury Lounge will over time grow in to a hub for everything related to Luxury Real Estate. From managing your listings and exposure on LuxuryRealEstate.com to tracking your leads and much more. Rain or shine, noon or midnight. In the lounge, luxury professionals can utilize the full power of their Luxury Real Estate affiliation at the time and convenience of their choosing.

We have already started sending out invitations to a limited number of members, but will expand their reach over the coming weeks to the whole LuxuryRealEstate.com network. When you see an email with the subject “Invitation to Luxury Real Estate’s VIP Lounge” you know what it is all about. It is about embracing and empowering your interaction with the global Luxury Real Estate network.

Thank you for your participation!


Editor’s Note:
Michael Edlund is the Director of Technology with LuxuryRealEstate.com. He is in charge of all of LuxuryRealEstate.com’s Web projects, including website creation, software updates and implementation, and much more. Big changes are afoot here at Luxury Real Estate. The Luxury Real Estate Blog is gaining in popularity on Google, Yahoo and MSN searches, and now the Luxury Lounge is gaining momentum! With the rise of social-networking sites like Facebook, LinkedIn and Naymz, many people are starting to see the possibilities opened up through them. This is a great chance to build relationships in creative ways online. Happy networking!

By Janice Ridge

There are studies that indicate that both buyers and their agents are attracted to online listings that include photos. In fact, when I am searching MLS for a property for a client, I won’t even look at a listing that doesn’t have photos! And I am a real-estate professional! Truth is, most MLS photos are not that good. That’s why most real estate professionals go directly to the agent’s website to see better photos. I imagine the online consumer does, too.

In general, you would think that with the huge marketing opportunity of presenting photos online the quality would be better, but it isn’t. At LuxuryRealEstate.com, we are committed to making our photos stand out. I think we do a great job, don’t you?

But what I want to know is this: Does anyone know of any studies that show that videos on the Internet help to sell real estate? Is this something in which LuxuryRealEstate.com should invest for our members’ listings? Or are you as happy as I am with the quality of the online photos on LuxuryRealEstate.com?


Editor’s Note:
As the Director of Membership & Relocation at LuxuryRealEstate.com, and herself a licensed REALTOR®, Janice Ridge is devoted to coordinating the efforts of all of the LuxuryRealEstate.com membership and Account Managers, so that each of our members is given superior service. Photos are essential for advertising luxury homes for sale, whether in print or online media. I can’t think of a better photographer than Ilya Moshenskiy, the Principal Photographer of Ilya’s Photography. He is one of the finest luxury photographers in the business, and he can bring out the most amazing qualities in your homes. Jim Walberg recently gave some wonderful praise for Ilya’s fine photography. The photo above is an example of Ilya’s work and it is copyright of Ilya’s Photography.

By Jean-Yves Piton

I recently came across some remarkable facts about blogging. Did you know that, as of 2008, 70 million weblogs exist, about 120,000 new blogs are started each day or 1.4 new blogs are created every second, according to a report by David Sifry, founder and CEO of technorati.

Impressive, isn’t it? And blogging keeps on growing universally!

As a business professional, do yourself a favor: embrace this change rapidly.

Thanks to a recent analysis of the online behaviors of over 2 million worldwide candidates performed by comScore, Six Apart and Gawker Media, we discovered that bloggers are “significantly more likely to live in wealthier households, be younger and connect to the Web on high-speed connections. Blog readers also visit nearly twice as many Web pages as the Internet average, and they are more likely to shop online.”

Clearly, this fact alone should help you appreciate the importance of reaching out to this ever-growing target audience in order to grow your business.

Equally important, do not underestimate the power of this innovative tool as part of your online marketing strategy worldwide. Search-engine marketing is predominantly gaining ground vis-à-vis other forms of online marketing. As you blog, your blog entries will consistently appear in search engines like Google and Yahoo, resulting in higher search-engine rankings to be seen by virtually anyone around the world.

Needless to say, blogging is much cheaper than owning and maintaining a complete website, and represents the most inexpensive method to date to advertise your company's brand name and products on the Internet.


Editor’s Note:
Jean-Yves Piton is the Global Services Membership Manager for LuxuryRealEstate.com. He assists Bente Madtsen, the Director of Global Services, in expanding the LuxuryRealEstate.com brand into even more countries around the world. Blogs are amazing tools for gaining traffic, and their usefulness is probably just going to grow as bloggers refine their craft. Be mindful of some possible legal issues involved in blogging, but other than that, happy blogging! The photo of the blog apartment building is from www.flickr.com/photos/poagao/96805244 and it is the copyright of Poagao.